Google Panda & Penguin updates were great algorithms to fight Plagiarism and link spam. Google SERP improved a lot with the implementation of these two algorithms.
We can’t add repetitive Keywords in Creating backlinks now and write similar kinds of content on our primary keyword So the Solution to these two above issues for Digital marketers is Creating Synonyms from your Seed Keyword.
What is a Seed Keyword?
A seed keyword is a short-tail keyword, usually with one or two words. Like other short-tail keywords, seed keywords tend to have high monthly search volumes and high competition. While short-tail keywords may or may not have modifiers, seed keywords never have modifiers.
An example of a seed keyword is “website design.” A Web Design company that specializes in creating stunning web, Graphic Design can add modifiers to this seed keyword to generate new long-tail keywords, such as “website Design,” or “best Website design company.”
What is the Safest Limit of Keyword Density?
there is always a Discussion on What should be the safest Keyword density of an SEO Optimization Article/ Content.
Most SEOs somewhat agree on 2.5% to 3% Keyword Density ( Repetition of your Keywords ) in an article.
Using Synonyms in your content prevents Websites from penalties of Keyword Stuffing.
Keyword Stuffing never looks good in the eyes of readers and search engine Crawlers.
If you are using the right keywords that people are searching for related to your Topic will help you to Rank Higher in SERP ( Search Engine Result Pages) & become an authority in the eyes of Search engines.
let me give you an example of the uses of Synonym :
If you type in ‘sweet shops Sydney’ on Google, the results will show pages about ‘Sweet shops’ as well as ‘sweet Stores’. Google understands that ‘shop’ and ‘store’ are synonyms, and treats them as such.
What Was the Purpose of the Google Hummingbird Update?
The Hummingbird update introduced, what we name, a semantic search. That was the goal of the Google Hummingbird algorithm update.
It means that right now Google no longer looks for phrases that exactly match the search terms, but for broader content.
In the past, a fitness blog could have had one page optimized for “foods that burn fat” and another one for “fat-burning foods.”
But with Hummingbird, Google understands that those search terms mean the same thing and are burn-fat synonyms.
Food that burns fat is a fat-burning food. They’re logically identical.
More importantly, Google understands that those terms mean the same thing. This is what the hummingbird algorithm does. So, a website that has optimized pages for each keyword suddenly finds that both pages simultaneously rank for both search terms. And now they have a keyword that is being used twice & need to solve the problem ASAP.
How to Find Synonyms
- Ask your Customer what they are typing to find your services/ product.
- Use Thesaurus is a great tool to look for synonyms
- Google suggestions ( Type Sweetshop & you will get related Searches people typing on Google).
- LSI Graph
Including synonyms in your SEO Strategy helps a lot in creating new content ideas & using a Variety of Keywords in link building in using your Money keywords.