E-commerce SEO in the Spanish market has specific challenges that general e-commerce SEO work does not address. Spanish buyers search differently at the product and category level. The hreflang configuration for targeting both Spain and Latin American markets adds complexity that most agencies handle poorly.
Commerce Growth SEO starts with a full architecture review of your product and category page structure. We assess how well it maps to actual Spanish shopping search behaviour, which categories need new landing pages, which products have thin content problems, and where the schema markup is missing or incorrect.
For sites targeting both es-ES and es-LA markets, we design and implement the hreflang structure correctly. Incorrect hreflang is one of the most common and most damaging technical problems in Spanish-language e-commerce, and it is often not the cause that sites realise is suppressing their traffic.
Product schema implementation across large catalogues is another area we handle systematically. Structured data for product pricing, availability, and ratings has a measurable effect on click-through rates from Spanish search results.
What is included
In a client's words
"The hreflang work alone recovered traffic we had lost after a site migration six months earlier. The product schema added a visible improvement in our click-through rates within three weeks."