Content strategy for the Spanish market is not the same as translating English content. Spanish buyers search differently, ask different questions, and use different terminology at different stages of their journey. Good Spanish content strategy starts with understanding those differences.
Content Intelligence maps how your target audience searches across the full journey from initial awareness through to purchase intent. We build a keyword cluster map that shows which terms cluster together, what intent they signal, and which pages on your site should target each cluster.
From this map we produce content briefs for every piece that needs to be created. Each brief specifies the target cluster, the required format, the questions it must answer, the optimal length range, and the competitive pages it needs to outperform.
We oversee production of the content with native Spanish writers who understand both the language and the search context. You review each piece before publication.
What is included
In a client's words
"The keyword clustering work was eye-opening. We had been targeting terms that were not how our customers actually searched. The new content strategy changed that completely."