The map pack at the top of Google local search results captures the majority of clicks for searches with local intent in Spanish cities. Appearing there for your most important service area searches in Spain is significantly more valuable than ranking in position 3 or 4 in the organic results below.
Local pack placement in the Spanish market depends on the same three factors as elsewhere: relevance, proximity, and prominence. The Spanish market has its own citation landscape, review culture, and local directory ecosystem that requires specific knowledge to navigate effectively.
We start with a full review of your Google Business Profile and compare it against businesses appearing in the pack for your target searches in your target cities. The gaps are usually clear. We then work through a structured optimisation plan covering the profile itself, citation consistency across Spanish directories, and local link sources specific to each city.
For multi-location businesses, we manage each location individually. The Zaragoza market, for example, has specific citation sources and local media that are different from Madrid or Barcelona.
What is included
In a client's words
"We serve three cities and were invisible in Google Maps in all of them. After four months we appear in the map pack for our key services in all three."